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4. A Big Indian Story
ROLE
Sr. Visual Communications Designer
Content Creation Lead
OBJECTIVE
Immerse Indian global audiences in the mesmerizing tapestry of India
CHAPTER 1
Introduction
As the Senior Communications Designer and Content Creation Lead at A Big Indian Story, I was thrilled to lead an ambitious advertising and branding campaigns that aimed to immerse global audiences in the mesmerizing tapestry of India. Our mission was to showcase India's rich cultural heritage, diverse traditions, and awe-inspiring beauty through visually captivating content.
Industry
Fashion
Channels: Web | Social Media | Digital Marketing
CHAPTER 2
Performance Ads
I led and headed the entire process from pre-production, production to post-production of ad assets that were crucial for revenue generation. Employed data-driven strategies and creative storytelling, running engaging video and image-based ads across diverse platforms like Facebook, Instagram, YouTube, and Google Display Network. By continuously analyzing metrics and audience insights, we ensured our performance ads reached the right audiences at the right time, leading to increased click-through rates and conversions.
A Big Indian Story - Performance Ads
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CHAPTER 3
About the Brand
A Big Indian Story is a pioneering platform that curates and showcases the rich cultural tapestry of India through immersive experiences, captivating stories, and visually stunning content. As a destination for travelers, enthusiasts, and culture seekers, A Big Indian Story aims to create a bridge between the vibrant past and the dynamic present of India. Founded by a passionate group of storytellers and cultural enthusiasts, the platform strives to promote authentic encounters that unveil the true essence of India.
Brand Values
a. Celebrating Diversity: A Big Indian Story showcases India's incredible diversity.
b. Authenticity at Its Core: Rooted in authenticity, A Big Indian Story preserves India's true essence in every story and film.
Promoting Cultural Exchange: A Big Indian Story fosters cultural exchange by sharing diverse narratives.
c. Empowering Local Voices: Collaborating with local filmmakers, A Big Indian Story offers an intimate portrayal of India's cultural landscape.
d. Preservation and Innovation: Balancing tradition and innovation, A Big Indian Story reaches a global audience with modern storytelling techniques.
A Big Indian Story - Ads
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CHAPTER 4
Strategy and Execution
a. Crafting a Compelling Narrative: Understanding the significance of storytelling, we conceptualized a captivating narrative that transcended geographical boundaries. The campaign aimed to immerse the audience in India's untold stories, unraveling the country's enigmatic allure piece by piece.
b. Cinematic Excellence: As the lead cinematographer, I personally oversaw every aspect of video production and shoots. We collaborated with renowned local filmmakers and storytellers across India, ensuring an authentic representation of each region's cultural uniqueness.
c. Social Media Engagement: I spearheaded innovative social media campaigns to build excitement and anticipation around the upcoming film releases. Through interactive quizzes, captivating visuals, and thought-provoking discussions, we engaged with the audience, encouraging them to share their own personal connections to India.
A Big Indian Story - Reels and Posts
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d. Personalized User Experience: Understanding the importance of personalization, we revamped the website to provide users with tailored recommendations based on their preferences and interests. This customization aimed to create a more intimate and memorable journey into India's vibrant culture.
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